NOVEMBER

Subject: Repair or Replace? Find Out What’s Best Before Black Friday!

Hi [Name],

With Black Friday around the corner, you may be thinking about upgrading your appliances with holiday deals! But if your appliance is giving you trouble, it can be hard to know whether it’s worth holding out for a sale or investing in repairs.

  1. Weigh Repair Costs vs. Replacement Costs:
    • Typical repair costs: Repairing common issues usually ranges from $100 to $300 and can extend the life of your appliance by years.
    • Replacement costs: Black Friday appliance sales can make new units more affordable, with discounts often bringing the price range to $500-$2,500.
  2. Consider the Age and Condition of Your Appliance:
    • Appliances under 10 years old that have been reliable may only need a minor fix.
  3. Common Repair Issues That Don’t Require Replacement:
    • Fridge not cooling: Often solved with a simple thermostat adjustment or cleaning the condenser coils, typically costing around $100-$200.
    • Washer not spinning: A broken belt or motor coupling can be repaired for $100-$200—much cheaper than a new washer.
    • Oven not heating evenly: Replacing a heating element is a quick, affordable fix that can save you from buying a new oven.
  4. Need help deciding? Our expert team at Santana’s Appliance Repair can assess your appliance and give you honest advice on whether it’s better to repair or replace before Black Friday arrives.

    Give us a call at 512-642-6895 or book online!

    Best,
    Rafael – Owner at Santana’s Appliance Repair
    www.santanasappliance.com

    DECEMBER #1

    Subject: Spread the Cheer! Refer a Friend and Earn Rewards

    Hello [Customer’s Name],

    Give the gift of a working appliance this holiday season—and get rewarded! With our referral program, you can earn $10-$25 for every friend you refer to Santana’s Appliance Repair who books a repair. Plus, your friend will receive 10% off their service!

    It’s easy to get started:

    1. Use our contact form and add your referral’s name where it asks, “How did you hear about us?”
    2. Or fill out our new referral form to share both your info and your friend’s info—it’s a quick way to ensure you and your friend get the benefits.
    3. Make sure your friend mentions your name when they book their service.

    Let’s make this holiday season stress-free and efficient. Start referring today and let your friends experience top-notch appliance care!

    Happy Holidays,
    Rafael – Owner at Santana’s Appliance Repair
    www.santanasappliance.com

    DECEMBER #2

    Subject: 5 Simple Hacks to Make Your Appliances Last Longer!

    Hi [Customer Name],

    Want to get the most out of your appliances? I’ve got you covered! Here are five expert tips to extend the life of your household appliances:

    1. Refrigerator: Don’t overcrowd your fridge. Good airflow helps it work efficiently and prevents breakdowns.
    2. Washing Machine: Avoid using too much detergent—it can build up and damage the machine over time. Use the recommended amount for best results.
    3. Dishwasher: Run hot water in your sink before starting your dishwasher to ensure the water going in is hot right away, improving cleaning performance.
    4. Dryer: Check the dryer vent and exhaust regularly to ensure there’s no blockage. A clean vent reduces drying time and prevents overheating.
    5. Microwave: Don’t slam the door! This can wear out the door switch over time, leading to more significant problems.

    Following these tips can save you from costly repairs and extend the lifespan of your appliances. And when you do need repairs, you can trust my technicians at Santana’s Appliance to get the job done right!
    Need professional help? Book a service today and get 20% off diagnostic fees!

    Best,
    Rafael – Owner at Santana’s Appliance Repair
    www.santanasappliance.com